Your advertising agency is creating new Melinda Salzer @Berkeley

Question 197 / 200: Your advertising agency is creating new commercials for a major clothing retailer. The retailer wants to showcase all of the new season's apparel, with a special focus on their accessories such as belts, hats, and handbags. What type of research methodology will be best to determine how to present these items on the screen?

A Conduct focus groups to determine how consumers feel about this retailer's products.

B Evaluate the competition's advertising to see how their products are placed within their commercials.

C Conduct research using eye-tracking software.

D Evaluate the company's past advertising efforts.

E Ask the store's window display designers for ideas.

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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