Card 199 / 204: Your advertising agency is creating new commercials for a major clothing retailer. The retailer wants to showcase all of the new season's apparel, with a special focus on their accessories such as belts, hats, and handbags. What type of research methodology will be best to determine how to present these items on the screen?
A) Conduct focus groups to determine how consumers feel about this retailer's products.
B) Evaluate the competition's advertising to see how their products are placed within their commercials.
C) Conduct research using eye-tracking software.
D) Evaluate the company's past advertising efforts.
E) Ask the store's window display designers for ideas.

Keyboard Shortcuts