Your company has always been known for Melinda Salzer @Berkeley Advertising

Question 198 / 200: Your company has always been known for its excellent customer service. Lately, though, there have been several complaints from consumers that customer service has not been meeting the high standards expected of your employees. You have decided to conduct primary research. You would like to get feedback from at least 25% of your nationwide customer base, which numbers approximately 30,000. Which method of research should you use so that you can obtain the most precise results?

A Focus groups

B Observations

C In-person interview

D Questionnaires

E None of the above

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Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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