You would like to know how female college Melinda Salzer @Berkeley

Question 196 / 200: You would like to know how female college seniors feel about your new product. Which research method will provide you with the most effective qualitative results about this group of consumers?

A Mail-in surveys

B E-mail surveys

C Experiments

D Focus groups

E Observations

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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