In what way does the ROI approach to Melinda Salzer @Berkeley Advertising

Question 85 / 200: In what way does the ROI approach to budgeting view advertising efforts?

A As a sunk cost in conducting business

B As a necessary factor because of competitive activities

C As an investment, not a cost

D As a cost that is not expected to produce positive results

E All of the above

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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