During the economic challenges that began Melinda Salzer @Berkeley

Question 84 / 200: During the economic challenges that began in 2008, the first thing many companies did was to slash their advertising and marketing budgets in an effort to save money. In general, should companies adopt this philosophy during a recession?

A Yes, it is essential for companies to conserve their financial resources.

B Yes, you should monitor your dollars regardless of the ways in which your customers are responding
to the changes in the economy.

C Yes, you should make drastic changes, because it will coincide with the drastic market situation.

D No. You should not make drastic changes. You should evaluate how your customers are responding
and perhaps even consider increasing your budget.

E Yes, you should also lower your company's value proposition based on economic conditions.

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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