In your course textbook Launch Chapter 7 Melinda Salzer @Berkeley

Question 86 / 200: In your course textbook (Launch! Chapter 7), there are several videos featuring Catherine Captain, VP of Marketing for MSNBC.com. In the videos, she discusses the company's marketing budget and the importance of reaching the right audience in the most effective way. As a company that is just beginning its marketing efforts and for any company that is starting up an advertising campaign for the first time, what does Ms. Captain feel is the most important aspect of budget planning?

A Setting your budget to match the competition

B Getting your budget methods and levels right the first time because you are setting the standard
for future advertising efforts

C Creating as large a budget as possible

D Starting with the smallest budget possible even if it will not make the impact you desire

E None of the above

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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