Market conditions have changed since your Melinda Salzer @Berkeley

Question 87 / 200: Market conditions have changed since your advertising campaign was implemented. What should you do?

A Stay the course. Conditions can revert back to their original state.

B Completely alter your plan to be consistent with current conditions.

C Research the actions of your competitors and take the same approach.

D Be flexible. Make changes only where they are needed.

E Use only short-term budgeting plans at all times.

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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