• Card 89 / 204: Market conditions have changed since your advertising campaign was implemented. What should you do?
    A) Stay the course. Conditions can revert back to their original state.
    B) Completely alter your plan to be consistent with current conditions.
    C) Research the actions of your competitors and take the same approach.
    D) Be flexible. Make changes only where they are needed.
    E) Use only short-term budgeting plans at all times.

    Answer:
    D) Be flexible. Make changes only where they are needed.

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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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