Card 198 / 204: You would like to know how female college seniors feel about your new product. Which research method will provide you with the most effective qualitative results about this group of consumers?
A)
Mail-in surveys
B)
E-mail surveys
C)
Experiments
D)
Focus groups
E)
Observations
Answer:
D) Focus groups
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Prof.Melinda SalzerProfessor
Berkeley College
USA
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