Card 153 / 204: Why is it important to develop a positioning strategy?
A) You want your product to have an identity.
B) A positioning strategy is not really necessary when there are several entries in a product category.
C) A positioning strategy will place your product in the mind of the consumer.
D) It is easy to change a consumer's mind about your product, so you can create a positioning strategy at any point in the product life cycle.
E) If you are not the number 1 brand in the market place, you can develop a positioning strategy that ignores the presence of the market leader.

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