Card 152 / 204: Why are marketers targeting more defined segments now than in the past?
A) Marketers recognize that smaller segments are always more profitable.
B) Marketers are attempting to stay on par with the competition.
C) Narrow targeting is a bad idea. Market opportunities will be missed.
D) Customers are reluctant to share information, and this is the only way to reach them effectively.
E) Technology has made it possible to reach more customers and access more data about them.

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