Why are marketers targeting more defined Melinda Salzer @Berkeley

Question 150 / 200: Why are marketers targeting more defined segments now than in the past?

A Marketers recognize that smaller segments are always more profitable.

B Marketers are attempting to stay on par with the competition.

C Narrow targeting is a bad idea. Market opportunities will be missed.

D Customers are reluctant to share information, and this is the only way to reach them effectively.

E Technology has made it possible to reach more customers and access more data about them.

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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