Why is it important to develop a positioning Melinda @Berkeley Advertising

Question 151 / 200: Why is it important to develop a positioning strategy?

A You want your product to have an identity.

B A positioning strategy is not really necessary when there are several entries in a product
category.

C A positioning strategy will place your product in the mind of the consumer.

D It is easy to change a consumer's mind about your product, so you can create a positioning
strategy at any point in the product life cycle.

E If you are not the number 1 brand in the market place, you can develop a positioning strategy
that ignores the presence of the market leader.

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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