Why is STP Marketing segmenting targeting Melinda Salzer @Berkeley

Question 152 / 200: Why is STP Marketing (segmenting, targeting, positioning) valuable?

A All marketing strategies should have 3 steps for optimum results

B STP is only valuable now. It is a fad that will soon be gone.

C It helps advertising agencies differentiate themselves from other agencies.

D It helps you develop an understanding of your customers.

E It focuses only on consumer demographics.

<< First < Previous Flashcard Next > Last >> Quiz Home Page

https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

	4 AP 04 Tissue Level of Organization MCQ By OpenStax Start Quiz
	3 BOD GI quiz By Brooke Delaney Start Exam
	20 AP 20 Blood Vessels Circulation Essay By OpenStax Start Flashcards
	3 Week 3 Social Psych By Yacoub Jayoghli Start Quiz
	25 Biology 25 Seedless Plants MCQ By OpenStax Start Quiz
	15 Lec:15 Correlation Regression By Janet Forrester Start Quiz
	5 Sociology 05 Socialization MCQ By OpenStax Start Quiz
	General Chemistry I MCQ By Joanna Smithback Start Quiz
	3 AP 03 Cellular Level of Organization Essay By OpenStax Start Flashcards
	Corporate Communication BUS210 By P. Wynn Norman Start Quiz

Copy and paste the following HTML code into your website or blog.