You are in the process of developing a Melinda Salzer @Berkeley Advertising

Question 153 / 200: You are in the process of developing a positioning strategy for your new and improved vacuum cleaner. To prepare, you have come up with a long list of features and benefits for your product. Your competition's advertising highlights the many features of their product, and you are evaluating the best options for your approach. Based on the audio lecture Positioning the Brand Through the Sales Moment by James Connor, what strategy is most effective in positioning your product relative to your competition?

A Highlight as many features and benefits as your product has to offer.

B Highlight as many features and benefits as your competition.

C Position your product as the market leader.

D Condense all of your product's features, benefits, and advantages into one meaningful idea.

E Take a "number 2" position, and discuss why your product is better than the market
leader.

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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