Card 154 / 204: Why is STP Marketing (segmenting, targeting, positioning) valuable?
A) All marketing strategies should have 3 steps for optimum results
B) STP is only valuable now. It is a fad that will soon be gone.
C) It helps advertising agencies differentiate themselves from other agencies.
D) It helps you develop an understanding of your customers.
E) It focuses only on consumer demographics.

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