Card 26 / 204: Interactive media trends continue to have an impact on the methods companies use in their media planning strategies. Those in the advertising and marketing industries must expect to make changes to their business models. Why?
A) While marketing budgets may stay the same, advertising budgets will decline.
B) Traditional agencies that cannot adapt will be forced to close their doors.
C) Media budget shifts will force publishers to look at their audiences in new and contemporary ways.
D) Search engines will need to partner in order to gain access to all consumers in more efficient ways.
E) All of the above

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