Card 27 / 204: Social media such as Facebook and Twitter have proven to be valuable marketing tools. Does CRM, used for traditional media, have any value in this new arena?
A) No. CRM can only provide valuable information for traditional television advertising efforts.
B) No. CRM can only provide results when conducting Direct Mail campaigns.
C) No. CRM can provide valuable information, but there is no effective way of integrating it with social media data.
D) Yes. The technology exists, and marketers need to use this technology to analyze the data.
E) No. There are no effective ways to address the privacy issue on social media.

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