Card 28 / 204: The head of your company has been in his position for 40 years. He is comfortable with traditional advertising methods and resists taking on a social media presence. Which of the following benefits might persuade him to embrace social media activities?
A) Social media allows customers to interact with the company.
B) Social media enables companies to connect with consumers through several channels.
C) A combined effort of traditional and social media methods have shown to lead to successful brand awareness.
D) A combined effort of traditional and social media methods increases the impact of the advertising message.
E) All of the above

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