The head of your company has been in his Melinda Salzer @Berkeley

Question 26 / 200: The head of your company has been in his position for 40 years. He is comfortable with traditional advertising methods and resists taking on a social media presence. Which of the following benefits might persuade him to embrace social media activities?

A Social media allows customers to interact with the company.

B Social media enables companies to connect with consumers through several channels.

C A combined effort of traditional and social media methods have shown to lead to successful
brand awareness.

D A combined effort of traditional and social media methods increases the impact of the advertising
message.

E All of the above

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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