• Card 25 / 204: How can a company integrate its advertising messages with social media?
    A) Eliminate traditional advertising methods, forcing consumers to focus on your social media efforts.
    B) Insert a "call to action" in advertising messages, directing viewers to follow the company on social media sites.
    C) Use only radio advertising to promote social media activities.
    D) Use only outdoor advertising to promote social media activities.
    E) None of the above

    Answer:
    B) Insert a "call to action" in advertising messages, directing viewers to follow the company on social media sites.

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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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