What is one of the reasons for the increased Melinda @Berkeley Advertising

Question 169 / 200: What is one of the reasons for the increased use of spokescharacters?

A Consumers may have negative feelings about actual stars promoting a product for money.

B Consumers may feel that stars do not fit the image of the product they promote.

C Spokescharacters help increase consumer recall of ads.

D Technology has made the creation of characters more cost effective and more lifelike.

E All of the above

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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