What is the most effective way to gain Melinda Salzer @Berkeley Advertising

Question 170 / 200: What is the most effective way to gain the reader's attention when producing a newspaper ad?

A Ensure that the product has a competitive advantage before writing copy.

B Have the ad copy resemble the ads of your competitors.

C Make sure you have a catchy headline.

D Place the ad in any section of the newspaper; the reader is sure to see it.

E Remove any news value from the ad copy.

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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