Card 171 / 204: What is one of the reasons for the increased use of spokescharacters?
A) Consumers may have negative feelings about actual stars promoting a product for money.
B) Consumers may feel that stars do not fit the image of the product they promote.
C) Spokescharacters help increase consumer recall of ads.
D) Technology has made the creation of characters more cost effective and more lifelike.
E) All of the above

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