What factors are measured to determine if Melinda Salzer @Berkeley

Question 168 / 200: What factors are measured to determine if consumers remember an ad?

A Recall and recognition

B Metrics and impact

C Size of audience and target audience

D Creativity and clutter

E Budget and expectations

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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