There is some controversy about the Melinda Salzer @Berkeley College

Question 167 / 200: There is some controversy about the effectiveness of ads that are very creative. One school of thought is that while a creative ad is entertaining, consumers may be confused. What can an advertiser do to create an entertaining ad while informing and persuading its target audience?

A Use unusual cinematography to catch viewers' attention.

B Use sudden silences to punctuate your message.

C Use larger sized print ads.

D Use loud music and fast action.

E All of the above

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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