In the plan developed by Kellogg's for Melinda Salzer @Berkeley Advertising

Question 130 / 200: In the plan developed by Kellogg's for Special K cereal, why was the strategy implemented over several seasons?

A Because they did not have enough money to implement the plan all at once

B Because the plan, implemented over time, created consumer interest, awareness and participation,
as well as it kept the consumer motivated to follow the campaign

C Because the desired media outlets were not available to the company when needed

D Because the company made a mistake in planning its strategy, and the activities should have
been implemented all at once

E Because this is a strategy that many competitors have used

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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