Card 132 / 204: In the plan developed by Kellogg's for Special K cereal, why was the strategy implemented over several seasons?
A) Because they did not have enough money to implement the plan all at once
B) Because the plan, implemented over time, created consumer interest, awareness and participation, as well as it kept the consumer motivated to follow the campaign
C) Because the desired media outlets were not available to the company when needed
D) Because the company made a mistake in planning its strategy, and the activities should have been implemented all at once
E) Because this is a strategy that many competitors have used

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