Card 131 / 204: In planning an Integrated Marketing Communications (IMC) promotional plan, what obstacle do many agencies find to be a barrier to implementation among their clients?
A) The clients do not have the personnel to execute the strategy.
B) Clients generally do not feel that IMC is an effective strategy.
C) Clients want the agencies to do all the work.
D) Because IMC is a relatively new approach, clients are not used to doing things in this way.
E) Clients are not open to learning new approaches to marketing.

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