In planning an Integrated Marketing Melinda Salzer @Berkeley College

Question 129 / 200: In planning an Integrated Marketing Communications (IMC) promotional plan, what obstacle do many agencies find to be a barrier to implementation among their clients?

A The clients do not have the personnel to execute the strategy.

B Clients generally do not feel that IMC is an effective strategy.

C Clients want the agencies to do all the work.

D Because IMC is a relatively new approach, clients are not used to doing things in this way.

E Clients are not open to learning new approaches to marketing.

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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