The makers of a new video game are evaluating Melinda @Berkeley Advertising

Question 131 / 200: The makers of a new video game are evaluating advertising methods. The game will be targeted to teenagers. One member of the marketing team feels that because so many teens watch the TV program, Glee, advertising should be centered on that program as well as other shows appealing to this demographic. Other members of the team feel that advertising should be shown in a variety of locations and media outlets. Is the latter a better strategy than only using television advertising? Why, or why not?

A It is not a better strategy, because most teens are getting their information only from television
advertising.

B It is a better strategy as long as only one other media outlet is used. Too much information
will be overkill.

C It is a better strategy, because consumers have come to rely on a variety of sources for their
information.

D It is a better strategy as long as only high-tech media outlets are used.

E It is not a better strategy, because teens are not influenced by advertising.

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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