What is the purpose of an Integrated Melinda Salzer @Berkeley Advertising

Question 132 / 200: What is the purpose of an Integrated Marketing Communications (IMC) plan?

A To make things easier for the company's advertising agency

B To ensure that all advertising activities are conducted by the same advertising agency

C To enable the advertising agency to focus only on Sales Promotion activities

D To ensure that all elements of an advertising program reach consumers no matter where they
receive their information

E None of the above

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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