Customer Insights Manager, Advertising and Campaign

Lenovo
CA - Newfoundland and Labrador - Morrisville
November 19, 2024
Management

• United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo.
We do what we say.
We own what we do.
We WOW our customers.

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets.
Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world's largest PC company by further expanding into growth areas that fuel the advancement of 'New IT' technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.

This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere.
To find out more visit *** , and read about the latest news via our StoryHub .

Description and Requirements

Description:

The Insights Center of Excellence supports data driven Marketing by empowering teams to make effective decisions with actionable insights.
The Customer Insights Manager with focus on Advertising will ensure best practice research methodology and design to provide stakeholders with reliable, valid, and insightful information to inform decision making.

The Customer Insights Manager will focus on Ad testing and campaign effectiveness measurement, leading primary end user research using both quantitative and qualitative methods.
Must be able to communicate about best practice methodologies and deliver insights as a meaningful story.
The Customer Insights Manager will have responsibility for both consumer and commercial offerings across Lenovo's range of products and solutions and may manage other projects and programs within the COE as well.

This role requires collaboration and effective communication with global stakeholders.
Must have flexibility in daily schedule and a willingness to work outside of typical working hours when meeting with colleagues and agencies in other parts of the world.
The Insights manager will be a highly detail-oriented, analytical, proactive strategic thinker.
Must be able to lead our Marketing and product team stakeholders to leverage insights throughout their work.
The right candidate will have a strong background in market research, a deep understanding of ad testing methodologies, and a passion for creative evaluation.

Basic Requirements:

Bachelor's Degree in Marketing, Business Administration, or related field, MBA, MMR, IMC or other related Masters preferred
10+ years experience

Preferred Requirements:

Ability to drive complex, large-scale, multi-country research projects, navigating nuance of multiple cultures in a matrixed environment.
Proven ability in driving cross-functional marketing teams/stakeholders towards common goal
Previous market research experience in qualitative and quantitative methodologies, including segmentation frameworks and research driven decision journeys
Proven experience with survey questionnaire design and ability to write and/or edit surveys for complex topics
Understanding of typical research methodologies such as conjoint analysis, max diff, typing algorithms, etc.
Understanding of media activation / targeting process within a global Marketing organization
Previous experience in managing agency partners with complex projects
An analytical mind, able to manage details but also see the big picture in order to tell the story
Strong attention to detail and willingness to work through any issues that emerge
Excellent communication skills - written and verbal
Action oriented & results driven - can 'make things happen'
Ability to work independently
PC/Technology industry experience is a plus

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

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Read the full job description and apply online on the recuiter's web-site

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Why Work at Lenovo

Description and Requirements

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