• Card 40 / 204: Your new scooter is the ideal item for business city dwellers to make their way around the city. Your advertising campaign efforts are being evaluated. Which of the following traditional media outlets will likely provide your company with the most exposure for your product among your target market in these geographic areas?
    A) Television
    B) Out-of-Home
    C) Radio
    D) Newspapers
    E) Magazines

    Answer:
    B) Out-of-Home

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Advertising & Promotion BUS210

Access: Public Instant Grading

Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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