Card 39 / 204: Your company sells backpacks and other accessories to college students. In evaluating various media outlets, advertising on network television continues to come up in the discussions. Your budget is limited, and you feel that network TV can produce sales results. Your media planner does not feel that this is an effective way of spending the company's advertising dollars. Why wouldn't this media vehicle be the most cost effective for your company?
A) Younger consumers are spending less time watching television.
B) In general, consumers are spending less time watching television commercials.
C) Because more people are watching cable television, the number of network TV viewers has declined.
D) Network television is very expensive and may not produce a satisfactory reach for your target market.
E) All of the above

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