Card 38 / 204: Your advertising agency is putting together the media plan for one of your clients who sells surfboards. The client is located in southern California. Your agency has suggested that the adverting be planned according to a flight scheduling pattern. Is this an effective strategy for this client?
A) Yes, because a flight pattern will enable the company to advertise during the summer months.
B) Yes, because a flight pattern should be used at all times for companies in this industry.
C) No, because this client would be better served by using a continuity pattern.
D) No, because flight scheduling will not enable the company to use longer length commercials.
E) No, because flight scheduling will not allow for varied media to be used.

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