Your advertising agency is putting together Melinda @Berkeley Promotion

Question 36 / 200: Your advertising agency is putting together the media plan for one of your clients who sells surfboards. The client is located in southern California. Your agency has suggested that the adverting be planned according to a flight scheduling pattern. Is this an effective strategy for this client?

A Yes, because a flight pattern will enable the company to advertise during the summer months.

B Yes, because a flight pattern should be used at all times for companies in this industry.

C No, because this client would be better served by using a continuity pattern.

D No, because flight scheduling will not enable the company to use longer length commercials.

E No, because flight scheduling will not allow for varied media to be used.

<< First < Previous Flashcard Next > Last >> Quiz Home Page

https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

Ask

	Spanish (Places) By Inderjeet Brar Start Flashcards
	17 Sociology 17 Government and Politics MCQ By OpenStax Start Quiz
	29 Biology 29 Vertebrates MCQ By OpenStax Start Quiz
	19 AP Key Terms 19 Cardiovascular System Heart By OpenStax Start Key Terms
	1 Psychology Concept Test By John Gabrieli Start Test
	3 Biology 03 Biological Macromolecules MCQ By OpenStax Start Quiz
	28 AP 28 Development Inheritance Essay By OpenStax Start Flashcards
	4 Physiotherapy Flashcards Set 4 By Rhodes Start Flashcards
	1 CDL Quiz - Air Brakes Endorsement Part 1 By Jazzycazz Jackson Start Quiz
	4 Neuroanatomy 04 Spinal Cord Brain Stem By Stephen Voron Start Quiz

Copy and paste the following HTML code into your website or blog.