Card 20 / 204: Your company manufactures a line of women's swimwear and related accessories. Your target markets have included women in all age groups from 25 years old and up. However, you are launching a new line of swimwear that will be targeted specifically to women over 70 years of age. What action should you take to be sure you will effectively reach this market?
A) Launch an aggressive television campaign.
B) Place ads in women's magazines.
C) Prepare a media strategy to ensure that you are using the appropriate advertising media.
D) Use the same actions you have used in the past for your other products.
E) Use the same strategy that your competitors are using.

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