Card 21 / 204: Your company produces small kitchen appliances. Founded in the mid-1950's, your company's high -priced products have gained a reputation as being durable, reliable, and dependable. As a result, you are the market leader in your product category. One of your managers has suggested that since you occupy the number 1 spot in the market, sales might increase if prices dropped to your nearest competitor's price point. Do you think this is a good idea? Why, or why not?
A)
Yes. Consumers will always purchase the lower priced product.
B)
No. It is never a good idea to sell your products at the same price as your competition.
C)
No. You have the trust of your customers, and they are willing to pay the higher price for a product they know and believe in.
D)
Yes. You can drop the price as long as the price change is not permanent.
E)
Yes. You should drop the price, because your only goal is to make a profit.
Answer:
C) No. You have the trust of your customers, and they are willing to pay the higher price for a product they know and believe in.
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