Card 19 / 204: You plan on marketing your new product solely on the Internet. Your website is up and running. You have a limited advertising budget, but you have set your objectives at a high level. Which method will be most cost effective in bringing customers to your website?
A)
Pay-per-click
B)
Banner advertising
C)
Email marketing
D)
Traditional broadcast media
E)
Print advertising
Answer:
A) Pay-per-click
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