Card 18 / 204: You are the owner of the Bate's Motel in California. You motel is on the main road leading to a very popular amusement park. As a result, you have seen almost full occupancy year-round. Last year, a new highway was built, enabling drivers to get to the park more quickly using another road. Unfortunately, you have seen hotel occupancy rates drop significantly, and you are in danger of having to close down your hotel. What advertising medium might be most effective in directing drivers to your hotel?
A) Local broadcast media
B) Local newspapers
C) Internet advertising
D) Outdoor billboards
E) Email marketing

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