• Card 19 / 204: You plan on marketing your new product solely on the Internet. Your website is up and running. You have a limited advertising budget, but you have set your objectives at a high level. Which method will be most cost effective in bringing customers to your website?
    A) Pay-per-click
    B) Banner advertising
    C) Email marketing
    D) Traditional broadcast media
    E) Print advertising

    Answer:
    A) Pay-per-click

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Advertising & Promotion BUS210

Access: Public Instant Grading

Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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