Card 134 / 204: What is the purpose of an Integrated Marketing Communications (IMC) plan?
A) To make things easier for the company's advertising agency
B) To ensure that all advertising activities are conducted by the same advertising agency
C) To enable the advertising agency to focus only on Sales Promotion activities
D) To ensure that all elements of an advertising program reach consumers no matter where they receive their information
E) None of the above

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