• Card 135 / 204: What is the purpose of Public Relations?
    A) To announce sales and special store events to consumers
    B) To highlight new advertising campaigns for the entire company
    C) To share information solely with the media as a foundation for future company events
    D) To build good relationships with the advertiser's public, namely consumers, stockholders, legislators, and employees
    E) None of the above

    Answer:
    D) To build good relationships with the advertiser's public, namely consumers, stockholders, legislators, and employees

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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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