Card 136 / 204: What might be the most effective element of the promotional mix to use when the L'Oreal company wants to see an increase in sales of its shampoo products during the next quarter, and why?
A) Personal selling because that will make an immediate connection with consumers
B) Public relations because that will create corporate good will among consumers
C) Sales promotion, such as coupons, because that will encourage interest and immediate sales
D) Direct marketing because that will communicate consumer needs
E) Television advertising because that is the only way to reach consumers

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