Card 172 / 204: What is the most effective way to gain the reader's attention when producing a newspaper ad?
A) Ensure that the product has a competitive advantage before writing copy.
B) Have the ad copy resemble the ads of your competitors.
C) Make sure you have a catchy headline.
D) Place the ad in any section of the newspaper; the reader is sure to see it.
E) Remove any news value from the ad copy.

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