Card 168 / 204: The television commercials for your local brewery have resulted in an increase in sales. You feel that you have enough brand recognition to take your message to radio broadcast. However, your budget is limited, and you want to turn the soundtrack from the television commercials into a radio commercial. Is this a good idea?
A) Yes, because your brand is known, and consumers will be familiar with your ad copy.
B) No. Although it would be more costly to re-write copy for your radio commercials rather than copy the television soundtrack, radio is an aural medium. In order to communicate your message, the copy needs to be written in a way that gives a visual to the listener. Your television commercial will have supporting visuals that will not transfer to an aural medium.
C) Yes, because this is the way most advertisers produce radio commercials.
D) Yes, because you will save money by not having to produce a new ad.
E) Yes, because radio is really only sound without visuals.

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