Card 167 / 204: Several years ago, Purex came out with a product called 3-in-1 Laundry Sheets. The product combined detergent, fabric softener, and anti-cling properties in one sheet. This was a new concept, and research was needed to make sure the ads were conveying the product as effectively as possible. When conducting copy research, what variable was considered in determining if consumers were likely to buy this product?
A) Branding
B) Attention
C) Motivation
D) Post-testing
E) Dissonance

Keyboard Shortcuts