Card 166 / 204: In general, why are recognition scores a better measure than recall scores?
A) Recognition scores are not better. Recall scores are more reliable.
B) Recognition scores are the only effective way to measure ad effectiveness.
C) The recognition process is simpler and consumers have more available retrieval cues.
D) Recognition scores are only better measures when consumers do not have product data.
E) Recognition scores are only effective if consumers can spontaneously remember the ad.

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